Nova Skincare

The Challenge

Lume Activewear, a sustainable fitness clothing brand, had great products but poor online traction. Their Shopify site was slow, bounce rate was high, and ad campaigns lacked direction. The goal: boost conversions, improve performance marketing, and refresh their digital identity.

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🚀 Our Solution

1. Website Optimization

• Migrated from Shopify to WordPress + WooCommerce for better flexibility
• Built lightning-fast pages with optimized image delivery
• Created mobile-first layouts with clear CTAs

2. Brand Refresh

• Updated typography and color system to reflect a more premium, sporty vibe
• Produced new branded visuals for web and social campaigns

3. Performance Campaigns

• Launched Facebook + Instagram ads focused on product USPs
• Used heatmap tools to test landing page variants
• Built 4-part email automation (abandon cart, post-purchase, upsell, welcome)

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📈 Results in 90 Days

✅ +162% increase in Conversion Rate
✅ 3.9x Return on Ad Spend (ROAS)
✅ +1,800 New Email Subscribers
✅ Bounce Rate dropped by 41%

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💬 Client Feedback

“Wise Ads understood our voice and vision. They didn’t just deliver traffic, they delivered customers — and loyal ones at that.”
— Sara Iqbal, Co-founder, Lume Activewear